Keenan O’Hern | Future 40 2023 - Wine Enthusiast
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Keenan O'Hern

Keenan O’Hern

CEO and Sustainability Steward, Revino

Newberg, Oregon


Oregon is known for producing outstanding wine; now, O’Hern wants it to be known for sustainable packaging, too.Revino,founded in 2020, aims to eliminate single-use packaging with refillable wine bottles—which also helps reduce the industry’s carbon footprint and alleviate glass bottle shortages. The Oregon native first observed “the circular economy” while traveling in Europe, where citizens were already accustomed to returning bottles for refill. He sought to bring the model to the U.S. In early 2022, Adam Rack, a longtime proponent and early adopter of refillables, and Austin Ziegler both signed on as a cofounder. The trio knew the environmental impact of single-use bottles “couldn’t be left for another generation to solve,” O’Hern says.

Instagram:@revinobottles